People ask AI bots before they buy

Sidekick puts your offer inside the bot's answer, while the person is still deciding. On Telegram, matched to the topic of the conversation.

Message us on TelegramHow it works
@ai_assistant_bot
12:41
Where can I fly in November, visa-free?

Istanbul, Belgrade and Yerevan: direct flights, warm autumn, no visa. Cheapest a month out, flying Tuesday or Wednesday.

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This is how a placement looks in a real conversation. Try it live: @example_sidekick_bot

Ads that hit the person, not the keyword

Sidekick learns what each user cares about and picks offers that actually feel close to them. The longer the conversation, the sharper the match.

Network numbers

A format people click

An ad that continues the answer beats an ad that interrupts it.

3%
average CTR
4×
higher than display ads
100M+
requests per month
Why now

Demand moved into conversations. Budgets are still in banners.

Questions people used to type into search now go to AI bots. One answer comes back, and there's room for you in it.

Moment of contact
SearchAfter the query, among ten links
DisplayIn between content, unrelated to the task
SidekickInside the answer to a question
Signal
SearchKeywords
DisplayCookies and demographics
SidekickThe topic of the live conversation
Attention
SearchSeconds to pick a link
DisplayBanner blindness
SidekickThe answer gets read in full
Targeting

One campaign, every conversation that fits

We match your ad to the topic of the conversation, the user's language and their country. It shows up where it reads as part of the answer.

Conversation topicLanguageGeographyFrequency
How it works

From brief to live in a day

  1. / 01
    Tell us about your product

    Text, button, link. We'll help with the wording if you want.

  2. / 02
    Review and launch

    We check the ad and start serving, usually the same day.

  3. / 03
    Sidekick finds the moment

    The ad appears in conversations that match your topic, language and geo.

  4. / 04
    You keep control

    Impressions, clicks and CTR in your dashboard. Pause or stop any time.

FAQ

Common questions

A short line after the bot's answer plus a button with your link. It's labeled as sponsored and never edits the answer itself.

In Telegram AI bots connected to the Sidekick network. A campaign lands in conversations that match its topic, language and country.

Conversation topic, user language and geography. An ad for running shoes shows up in a conversation about running, not on a schedule.

Your dashboard shows impressions, clicks and CTR per campaign. Data is counted per event, with no sampling.

Yes. Every ad is reviewed before launch, and bot owners can restrict categories. That protects both the audience and your brand.

Message us on Telegram. We'll help with the wording, set up targeting and start serving.

Building an AI bot?

Plug in the SDK and earn from the answers your bot already writes.

For publishers

Brands that show up in answers win

Take your place in the conversation.

Message us on Telegram