Serving 10+ AI bots

Monetization for the AI conversation layer.

Sidekick is the revenue engine for LLM-powered apps. Native, opt-in CTAs inside AI replies — with clean platform-native attribution. Live on Telegram today. Discord, WhatsApp, and custom LLM apps rolling out next.

20-min integration
@yourtelegrambot · free tier
12:41
What's the cheapest way to fly Berlin → Lisbon next month?

Cheapest options are typically Ryanair and easyJet, with one-way fares from €24–€39 if you book 3–5 weeks ahead. Tuesday and Wednesday departures are usually 15–20% cheaper than weekends. Avoid the first week of August — Lisbon hits peak season.

Sponsored · Skyscanner for Telegram — track price drops on this exact route directly in chat. Open →

Example on Telegram. Coming soon to Discord, WhatsApp, and web chats.

See it live — talk to our demo bot

A real AI bot with Sidekick ads integrated. Every response includes a native sponsored message. Try it in 10 seconds.

Open in Telegram
01The insight

A new surface, hiding in plain sight.

/ 01

Millions of users already live inside AI chats.

Telegram, Discord, WhatsApp, web and mobile copilots — the conversation is where attention moved. Monetization didn't follow.

/ 02

Push ads interrupt. Subscriptions leak most of the audience.

Display and banner formats were built for a web that doesn't exist inside AI chat.

/ 03

Sidekick turns every Nth reply

into a clean, native, opt-out revenue stream — without breaking the conversation or hurting trust.

02For builders

Building an LLM app? You're leaving money on the table.

Sidekick adds a revenue stream to any AI conversation interface — Telegram bots, Discord agents, web chats, mobile assistants — with one SDK. One webhook, twenty minutes, done. Telegram SDK is live today. Discord, WhatsApp, and web SDKs rolling out next.

Keep 80% of revenue.No fees, no minimums.
80/20
revenue split
20
min to integrate
$14k+
/mo example at 1M MAU
Get started — message us
  • Kill-switch
    Disable the entire integration with one flag, anytime. No tickets, no waiting.
  • Premium users stay ad-free
    Your paid tier is untouchable — Sidekick only runs on free users you choose.
  • Daily cap per user
    Hard limits protect your UX. Sensible defaults out of the box.
  • Withdraw anytime
    Request a USDT payout whenever — no schedules, no minimums, no waiting until Monday.
  • Raw impression data
    Per-impression CSV export. No black box, no aggregated guesses.
  • Transparent pricing
    80/20 split. No tiers, no hidden fees.
Example earnings
base CPM · $4
1MMAU×30msgs/user×$4CPM$14k/month, passive

Illustrative. Assumes an ad on every 5th message and the standard 80% revenue share. Actual earnings depend on category mix and geography.

03For advertisers

Reach users while they're asking questions.

Native CTAs inside AI conversations. Platform-native attribution per surface. Engaged users across the AI chat ecosystem — scrolling because they want answers, not because an algorithm pushed them. We put your offer where the conversation already is.

CPM from $4.Prepay what you want. Refund unspent within 7 days.
Native attribution

Platform-native tracking per surface — Telegram deeplinks today, Discord and WhatsApp next. No cookies, no iOS drop-off.

Captive intent

Users are actively asking questions. Context is visible. Your CTA lands at the moment of need.

Low-saturation format

Engaged users across AI chat surfaces. A format you can't buy anywhere else. Category exclusivity available.

Typical campaign economics
illustrative
Starting budget$2,000
Impressions~500,000
Clicks~7,500
CPC~$0.27
Effective CPM$4.00
Categories we work with
GamblingTG ChannelsInfobizSaaSDating

Brand safety review on every campaign. We'll happily say no to anything that would damage partner trust.

04How it works

Four steps. Zero friction. No black box.

  1. / 01
    User asks

    Someone asks a real question inside an AI chat interface — Telegram, Discord, web, anywhere.

  2. / 02
    Your LLM answers

    Your model generates its reply exactly as it always does. No template changes, no prompt hacks.

  3. / 03
    Sidekick appends

    On every Nth message to a free-tier user, we add a single native, opt-out CTA footnote.

  4. / 04
    Click → attribution

    Platform-native attribution fires. 1:1 tracked. Builder earns. Advertiser converts.

Live on Telegram today. Discord, WhatsApp, and web chats rolling out Q2–Q3 2026.

Without sidekick
@yourtelegrambot · free tier
12:41
What's the cheapest way to fly Berlin → Lisbon next month?

Cheapest options are typically Ryanair and easyJet, with one-way fares from €24–€39 if you book 3–5 weeks ahead. Tuesday and Wednesday departures are usually 15–20% cheaper than weekends. Avoid the first week of August — Lisbon hits peak season.

With sidekick
@yourtelegrambot · free tier
12:41
What's the cheapest way to fly Berlin → Lisbon next month?

Cheapest options are typically Ryanair and easyJet, with one-way fares from €24–€39 if you book 3–5 weeks ahead. Tuesday and Wednesday departures are usually 15–20% cheaper than weekends. Avoid the first week of August — Lisbon hits peak season.

Sponsored · Skyscanner for Telegram — track price drops on this exact route directly in chat. Open →
05Manifesto

The AI conversation layer is the next ad surface.

LLM chat interfaces are becoming the dominant way users interact with software. The questions people used to type into search bars are now whispered into chat windows — and the answers come back written by a model, not a page.

Those surfaces have no native monetization. Subscriptions convert low, push ads annoy, display ads don't fit the format. Sidekick is the monetization primitive for this new layer — clean, opt-in, context-aware — the way AdSense was the primitive that funded the open web.

06Platforms

Anywhere your model talks.

Sidekick is channel-agnostic by design. We start where the attention already is and follow the conversation onto every new surface.

Live Soon
  • live
    Telegram
    SDK · deeplink attribution
  • soon
    Discord
    Q2 2026
  • soon
    WhatsApp
    Q3 2026
  • soon
    Slack
    Q3 2026
  • soon
    Web chats
    Q3 2026
  • sdk
    Your LLM app
    Via core SDK
07Economics

Transparent economics.

We only make money when our partners do.

Builders keep 80% of ad revenue. Sidekick keeps 20%. No setup fees, no monthly costs, no minimums for integration. Advertisers pay per thousand impressions, starting at $4 CPM, with no platform fee on top of the bid.

Payouts run weekly. Unspent budget is refundable within seven days, no questions asked. That's the whole deal.

Builders
Integration
Free
Monthly fee
$0
Revenue share
80% builder · 20% Sidekick
Payouts
Weekly
Minimum MAU
None
Advertisers
Signup
Free
Monthly fee
$0
Starting CPM
$4
Minimum campaign
Prepay what you want
Refund
7 days, unspent
08FAQ

Questions, answered like you're an adult.

Didn't find what you were looking for? Email hello@sidekick.ad and we'll get back the same day.

No. We cap at one CTA every 5 messages, only on free-tier users, with a hard daily ceiling. You pre-approve every ad text. You can flip the kill-switch any time. The footnote is a single line, clearly marked, never inline inside the answer body.
Each CTA is a Telegram deeplink with a campaign parameter that resolves on the destination bot. We get raw, impression-level data — no cookies, no fingerprinting, no third-party SDKs. You see the same data the advertiser sees.
Telegram-native businesses: gambling, channel growth, infoproducts, SaaS with TG flows, dating. Every campaign goes through brand safety review, and bot owners can blocklist categories per integration.
There's no hard minimum. Bots under ~5,000 MAU typically won't generate meaningful revenue at the base CPM, but integration is free either way — you can always plug in and turn inventory on once you grow.
Twenty minutes, one webhook. We give you a single endpoint to wrap your reply with. No SDK, no client libraries to install, no schema migrations.
Whenever you want. Request a USDT payout (TRC-20, ERC-20, SPL or TON) from your dashboard — no weekly cycles, no minimums, no waiting.
Advertisers can request a refund of the unspent budget within 7 days, no questions asked. We'd rather take the loss than have either side feel locked in.
Yes. Each integration uses only native platform primitives — Telegram deeplinks today, platform-specific equivalents on Discord, WhatsApp, and beyond. Everything is opt-in, capped, and user-first. No external URLs, no redirects through third-party trackers, no PII.
Telegram is live today. Discord, WhatsApp, and web chat integrations are rolling out in Q2–Q3 2026. We also offer a platform-agnostic core SDK for custom LLM apps — if your product renders AI responses, you can plug in.
Yes. Our core SDK works with any LLM response stream. Wrap your message output with one function call and Sidekick handles inventory, CTA rendering, and attribution for you.

Start earning from your bot.

Connect a bot in twenty minutes or launch your first campaign in under five. Either way, you ship today.