Ads in AI bots
Sidekick matches your ad to the conversation and places it after the bot’s reply.
Istanbul, Belgrade and Yerevan: direct flights, warm autumn, no visa. Cheapest a month out, flying Tuesday or Wednesday.
See how the ad fits the bot’s reply.Try the demo bot
Reach and response across the network
See which ads get clicks and how much you spend, with reports for each campaign.
Matched to topics and interests
Sidekick builds an interest profile from previous conversations. It helps match ads to the topics a person returns to.
The profile develops as conversations continue.
Choose who you want to reach
Set the topics and language for your audience. We’ll help choose the bot placements and delivery settings for your product.
Your ad, alongside an answer
Someone asks a question, gets an answer and sees an offer related to the conversation.
| Search | Display | Sidekick | |
|---|---|---|---|
| When people see the ad | While searching for an answer | While reading or watching content | While talking to an AI bot |
| What informs the match | The search query | The content and audience | Conversation topic and interests |
| How the ad appears | An ad in search results | A banner on a site or in an app | Text and a button after the reply |
From your product to your first ad
Tell us about your product
Share your link and the audience you want to reach. We’ll help prepare the ad text and button.
Set up your campaign
We’ll review your ad and agree on the budget, audience and delivery settings.
Start reaching people
Once your campaign is live, Sidekick selects ads for conversations across connected bots.
Review your results
Review impressions, clicks and spend in your dashboard. You can pause the campaign at any time.
Before you launch
What does the ad look like?
The example above shows a text ad: a separate block labeled “Sponsored”, followed by a button that opens your link. It appears after the bot’s reply.
Where will my ad appear?
In AI bots connected to Sidekick. Ad selection considers the conversation, user interests and your campaign settings.
How do I choose an audience?
You can set topics and user languages. We’ll help you choose the settings and bot placements for your campaign.
What can I see in the reports?
Impressions, clicks, CTR and spend for each campaign, all in your advertiser dashboard.
How are ads reviewed?
Ads are reviewed before they go live. If changes are needed, we’ll help get your ad ready.
How do I get started?
Contact us and tell us about your product. We’ll discuss the audience, ad and launch details.
Run an AI bot?
Connect it to Sidekick and earn from ads in its replies.
Let’s get your campaign started
Tell us what you’re promoting and who you want to reach. We’ll help plan your placements.